Home > MovieTalk, Story > The Amazing Spiderman, from Lucknow

The Amazing Spiderman, from Lucknow

“With great power, comes great responsibility!” The byword has become a bit of a cliché with the sequential release of triplet Spiderman films from Columbia pictures.

And now THE AMAZING SPIDERMAN has returned. Not in the form of a sequel but in the form of a REBOOT!

Being crazy is not something Columbia Pictures is good at. But, then who would reboot the same old spidy-story and bring out a product in the market (MM-I is having its language effect! J)  that has already eaten up consumer speculation and lacks an element of surprise for the film-goers.

We all would agree to one fact that the Marketing team at Columbia pictures would have definitely prepared their CP sheets (no pun intended!) and brainstormed on this case study – “The Amazing Spiderman : A product repackaging”

And after getting through the ISSUES, ORGANIZATION, PRODUCT, PRICING, SALES, PROMOTIONS, (Am I sounding too MM-I or is it the headache tablet I just had that s dizzying my thoughts??? ) they must have narrowed down the main issue, tried for alternative solutions, made a decision..blah blah blah.

But, on a serious note, if I really come to a self-evaluation as to why I would want to travel 10kms to the city, amidst all the Nirdosh and Biocorp and Haaris’ outstanding address to the class in CFM (I wanted to put that somewhere 😛 a PLUG!) and quizzes and committee interviews,  and watch the new flick, I would come down to saying – “Its Cool..The Amazing Spiderman is cool..”

What the Marketing team at Columbia Pictures ingeniously figured out is – The new product would sell if we make it look Cool!! (This may or may not fit any concept in Kotler.)

Casting Andrew Garfield and Emma Stone is cool.

Garfield has turned into a female eyecandy (read female fantasy) post ‘The Social Network’ and is catching up with the so-called female heartthrob Robert Pattinson.

And Emma Stone is hitting the scene hard these days. (I loved her in ‘Easy A’)

The 3D magic too works in favour of this new spidy-avatar viz-a-viz the old Tobey Maguire flick in action. All in all, the ‘COOL’ factor might actually sell!!!!!!!!!

So, would I be able to make it this weekend for a SPIDY show? Only time will tell.

Coz, with an admission to a great college, comes great responsibilities (read ‘activities that eat the hell outa your time!!!!!!!!!!!!!!!!’)

Categories: MovieTalk, Story
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